WHAT IS CARBON OFFSETTING?
Accountability for our planet
Carbon offsetting is a strategy to compensate for greenhouse gas emissions by funding projects that reduce or remove an equivalent amount of emissions elsewhere.
​The process works as follows:
Companies unable to reduce their own emissions pay for carbon reduction projects.
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These projects generate verified carbon credits, each representing a specific amount of emissions reduced or removed.
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Companies purchase and retain these credits to count towards their climate goals.
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The returns from the sales, incentivise further emission reduction/offsetting projects, also providing a healthy ROI (Return On Investment).
This system creates voluntary carbon markets, where credits are traded to balance out unavoidable emissions.
Why offset your carbon?
Carbon offsetting is a strategy to compensate for greenhouse gas emissions by funding projects that reduce or remove an equivalent amount of emissions elsewhere.
Carbon offsetting can be beneficial for companies for several reasons:
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Environmental impact:
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Helps reduce overall greenhouse gas emissions globally
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Contributes to fighting climate change when direct emissions reductions are challenging
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Corporate responsibility:
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Demonstrates commitment to sustainability and environmental stewardship
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Aligns with growing consumer and investor expectations for eco-friendly practices
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Regulatory compliance:
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May help meet government-mandated emissions targets or industry standards
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Can prepare companies for future carbon regulations
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Brand image and marketing:
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Enhances reputation as an environmentally conscious organization
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Can be used in marketing to appeal to eco-conscious consumers
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Innovation driver:
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Encourages investment in clean technologies and sustainable practices
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Can lead to operational efficiencies and cost savings in the long run
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Becoming Eco responsible, without effecting business growth, productivity nor profitability
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Stakeholder relations:
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Satisfies demands from employees, investors, and customers for climate action
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Can improve relationships with local communities and NGOs
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